Are you curious to know what search engine optimization (SEO) is and how it helps you get visible in this digital world?
According to Forbes, 200 million websites are active around the world. But how is your website visible in this 200 million-website competition?
Here, search engine optimization plays a vital role. SEO gives your website identity and honor in this hugely competitive digital world.
SEO, also known as search engine optimization, involves optimizing websites, web pages, and content to improve their ranking and visibility organically in search engines such as Google, Bing, Yahoo, DuckDuckGo, etc.
I have raised a query on the Google SERP page, i.e., “What is Digital Marketing?” It shows results related to the query, and the Mailchimp page is ranked first.
But why is the Mailchimp page ranked first? Mailchimp holds the top position because they have properly optimized their entire page. They strategically placed the right keywords within their content, including meta titles and descriptions, to help Google understand the relevance of their content for the query ‘digital marketing’.
What is a Keyword?
A keyword is like a question mark to search engines. It’s the word or phrase users type into the search bar when looking for something online. If someone raises a query related to that keyword, the search engine shows our content on the SERP page.
Now, without any tools, SEO is next to impossible. So, let’s discuss some amazing free tools that helped me a lot.
Free SEO Tools in 2024
You don’t need to spend thousands of dollars on premium tools. There are plenty of free tools that truly help you. Although the following tools offer the best results in their paid versions, you can still get a decent amount of information with the free versions.
For Keyword Research:
- Ahrefs: Ahrefs offers a free tool for keyword research. For instance, in the provided image, a search for “search engine optimisation” yielded numerous content ideas.
- WordStream: WordStream also provides a free tool for keyword research. It presents 315 keywords related to the “Content Writing” topic.
- Google Keyword Planner: Google Keyword Planner, a free tool from Google, simplifies keyword research by offering insights into their difficulty level and competition.
- Keywordtool.io: Keywordtool.io is an excellent free tool for keyword research. As an example, searching for “cucumber” generated relevant results.
Link Building
Link building is a crucial aspect of off-page SEO. To develop an effective strategy for our website, it’s essential to analyze our competitors’ activities. But how can we identify where our competitors are acquiring their backlinks? Here are some free tools that can assist in crafting our approach.
- Ahrefs Backlink Checker: Ahrefs Backlink Checker is a great tool to get all the competitor reports. You can craft your strategy for improving your webpage’s ranking. Here are the results from the backlink checker.
- Broken Link Checker: Ahrefs also provides the facility of checking broken links. Your webpages having broken links is not a good signal for the search engines and it impacts ranking.
- Website Authority Checker: This tool can help you check the domain authority and page authority of a website.
SERP and Ranking
- Website Traffic Checker: This tool can help you estimate whether your SEO strategy is on the right path or if you need to improve more to get the desired results. What’s your next move for improving ranking and traffic? Ubersuggest gives you only one free credit a day to analyze anything, but there is a hack: you can search in incognito mode. Here are the results of monthly traffic. Since we are a new website, our traffic is zero.
- Keyword Rank Checker: This tool helps you determine where your keyword ranks in search results and how your keyword ranking is improving. Here is an example of the keywords we are ranked for.
- SERP Checker: This tool lets you see where your web pages land in search engine results. It shows which pages rank on the search engine results page (SERP). For instance, the screenshot displays the ranking of each page.
Conclusion
To summarize, SEO is key to making your website shine among millions online. Free tools like Ahrefs and Google Keyword Planner help boost visibility and rankings. By using these tools smartly, anyone can make their website stand out and attract more visitors. So, dive in, explore, and watch your website soar in 2024 and beyond!
